Terms of use

This is important information about the terms on which you may use this website and Sport Sparks™ app, collectively referred to as the Services.

You should read these Terms of Use carefully before using our Services, as by using our Services you are confirming that you accept these Terms of Use and that you will comply with them.

If you don’t accept these Terms of Use you should quit our Services immediately

Privacy Notice

By using our website you are consenting to us processing any personal data that you provide to us or that we collect from you as a result of your use of our website. Our privacy policy sets out what we do with that personal data.

Cookie Policy

You are responsible for ensuring that anyone else who accesses our website through your internet connection is aware of these Terms of Use and the policies referred to above and that they comply with them.

Customer Feedback Policy 

Explains what to do if you have any issues, what we will do and when and what you can do if you are dissatisfied with our response. The information provided in this policy is not contractual and is in addition to any other rights you may have under the terms and conditions that apply when we supply goods and services to you.

We make changes to these Terms of Use from time to time. 

You should therefore check these Terms of Use whenever you return to our website to see whether any changes have been made, as these will be binding on you.

We also make changes to our privacy policy and cookies policy from time to time, so you should also check these regularly to see whether any changes have been made.

You may only use our website for lawful purposes and in compliance with all applicable laws, including without limitation data protection and privacy laws, laws relating to copyright of content and laws relating to unsolicited commercial electronic messages.

In addition, you must not:

• use our website to send or transmit, whether directly or indirectly, unsolicited or unauthorised advertising or promotional material, chain letters or pyramid selling schemes;
• use our website for mail bombing or flooding or to make deliberate attempts to overload a system;
• use our website to post content or link to content where [you know that or ought to have known that] the owner of that content has not consented to or authorised that posting or linking or where that posting or linking infringes the rights of that owner
• knowingly or recklessly introduce to our website, or use our website to transmit, any application, material or ware (such as viruses, spyware, malware or adware) which are malicious or harmful;
• attempt to gain unauthorised access to our website, the server, equipment or network on which our website is stored, any server, computer or database connected to our website or any software;
• use our website to attempt to gain unauthorised access to any other website, internet account, server, computer, equipment, system, network, data or information;
• use our website to monitor data or traffic on any network or system;
• use our website to collect or use information, including without limitation email addresses, screen names or other identifiers, by deceit (such as phishing, internet scamming, password robbery, spearing, scraping and harvesting);
• use our website to distribute software;
• carry out a denial-of-service attack or a distributed denial-of-service attack on our website or use our website to carry out any such attack on any other website;
• use our website for any purpose to send, transmit, publish, upload, download, use, store, reproduce or knowingly receive any material that does not comply with the content standards we may set out from time to time;
• use our website to groom, harm or take advantage of minors in any way or to attempt to do so; or
• use our website in violation of export laws, controls, regulations or sanction policies of the United States or any other country.

If you breach any term of these Terms of Use your right to use our website will immediately end. In addition, we may take such other actions including, without limitation, legal action as we consider appropriate.

If you breach any term of these Terms of Use, or if we receive a request from a law enforcement authority to do so, we may report your identity, details of any breach and any other information we consider necessary to relevant law enforcement authorities.

If you register an account on for our services, you must provide accurate and complete registration information and keep that information up to date at all times.

Use of our services is password protected. In order to use them you will need a user identification code and password. It is your responsibility to keep this information secret and confidential and not to disclose it to any other person.

If you think that somebody else might know your user identification code, password and/or pre-selected answers to security questions then you must log in to your account and change these as soon as possible.

We reserve the right to disable any user subscription, identification code and password at any time if, in our reasonable opinion, you fail to comply with any of these Terms of Use, if we consider that you are using our website to download content or infringe in any manner the rights of another person or if we consider that there may be a security risk.

Some of our Services may be made available to you free of charge whilst some content is only available to those who have paid for, or have otherwise been permitted, access to it, for example via a paid subscription.

When you purchase a subscription to our website you are confirming that you accept these Terms of Use and agree to comply with additional terms relating to your subscription, listed below

Your subscription consists of a recurring payment and details of those charges will be notified to you at the time of registering for the subscription.

We reserve the right to change the subscription charge at any time.

By subscribing to our Services you are agreeing to pay this recurring periodic subscription charge for an indefinite time until cancelled by you.

We may submit periodic subscription charges (e.g., monthly or annually) without further authorisation from you, until you provide prior notice that you wish to cancel your subscription and have terminated this authorisation or wish to change your payment method.

You accept responsibility for all recurring subscription charges prior to your cancellation.

You can cancel your subscription at any time. You will not be charged for any cancellation.

If you wish to cancel your subscription with us, you must cancel before your next payment is due to be collected. 

If you cancel after payment has been taken then your access to the website will terminate at the end of that paid for period.

You can re-subscribe at any time following your cancellation, but we reserve the right not to permit re-subscription where we have previously elected to terminate a subscription by you.

We reserve the right at our absolute discretion not to renew your subscription at any time without giving any reasons for our decision.

We do not guarantee that access to our Services, or the content on it, will always be available or uninterrupted. 

Your right to access our website is given on a temporary basis only.

We reserve the right to change our Services and the content on it, including without limitation by adding or removing content or functionality, at any time.

We cannot guarantee that all content is accurate, complete or up to date. We therefore make no warranties, representations, undertakings or guarantees that the content on our content is accurate, complete or up to date.

We make no warranties, representations, undertakings or guarantees that our content will be free from errors or omissions.

The content is provided for general information purposes only. Nothing is intended to be advice on which you should rely. You should always obtain appropriate specialist advice before taking, or not taking, action on the basis of any content on our Services.

We make no warranties, representations, undertakings or guarantees that our Services are secure or free from bugs or viruses. You are responsible for ensuring that the device from which you access our website has suitable anti-virus software in place.

We, or our licensors, own the copyright and all other intellectual property rights in our Service and all content on them.

The trademarks, logos and slogans that appear with or relate to the Services are our registered trademarks.

You may download the content we own from our Services and/or print a reasonable number of copies of any page for your personal use. 

You must not make any changes to any content which you have downloaded or printed from our websites. If you reproduce the downloaded or printed content in any medium you must ensure that you reproduce it accurately and completely and include a statement acknowledging (i) the content’s owner and original source, and (ii) that it has been sourced from our websites.

If you use, download, print or reproduce content from our websites in breach of these Terms of Use, your right to use our websites will immediately end and you must return to us or destroy (at our option) all digital and paper copies of the content that you have made.

Our Services contains links to other websites. These links are provided for your convenience. We have no control over, and no responsibility or liability to you for, those other websites or their content.

You may create a link to our Services from another website, but only if you comply with the following conditions:

• you may only link to the homepage of our websites. You must not create a link to any other page of our website, nor frame any page of our website.
• you may only link to our website from a website which you own; and
• you must not suggest that we have any association with you or that we approve or endorse your website or any of your products or services unless we expressly agree that you can do so.

We reserve the right to require you to remove any link to our websites at any time and without giving you prior notice.

Nothing in these Terms of Use limits or excludes our liability to you for:

• death or personal injury resulting from negligence;
• fraud or fraudulent misrepresentation; or
• any other matter for which we are not permitted by law to exclude or limit our liability.

As these Terms of Use govern your access and use of our Services, all warranties, conditions, and other terms relating to our website and/or their content which would otherwise be implied by law (whether by statute, common law or otherwise) are excluded.

We will not be liable to you for any loss or damage arising out of or in connection with your use of (or inability to use) our Services or your use of or reliance upon any content on our websites, whether in contract, tort (including without limitation negligence), misrepresentation, restitution, under statute or otherwise.

Our services utilize artificial intelligence systems, including ChatGPT developed by OpenAI, to process user-provided information and generate heuristic reasoning for the purpose of providing creativity suggestions to users. 

While we aim for the suggestions to be helpful, the app does not guarantee that the suggestions will always be accurate, appropriate, or useful. 

CebAI are not liable for any damages, losses, or other consequences arising from reliance on the creativity suggestions provided. 

Use of the suggestions generated by our services are at the user's own discretion and liability. 

Use of our services constitutes acceptance of these liability disclaimers and data processing notifications.

Our services may generate suggestions intended to entertain and educate minors and children under 16. 

However, the appropriateness of suggestions for each individual minor is highly variable. 

The adult user acknowledges that ideas generated by the app may be unsuitable, dangerous, inappropriate physically or emotionally, or otherwise risky for the specific minor. 

Our services cannot assess the individual minor's maturity level, sensitivities, or other personal factors. 

The adult bears full responsibility for considering the minor's specific circumstances and developmental ability to filter, assess, and make determinations on the appropriateness of any app-generated suggestions prior to sharing with the minor. 

The adult user must apply their own knowledge and understanding of the particular minor when evaluating potential risks of any suggestion. 

CebAI disclaim any liability for the adult user's implementation of any app-generated suggestion with minors. 

By allowing minors access to the output of our services, the adult user accepts complete accountability for undertaking their own informed risk assessment.

If you are a consumer these Terms of Use are governed by the law of England and Wales and the courts of England and Wales have non-exclusive jurisdiction to determine any dispute arising out of or in connection with them.

If you are resident in Scotland you may also bring proceedings in Scotland and if you are resident in Northern Ireland you may also bring proceedings in Northern Ireland. 

As a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in these Terms of Use affects your rights as a consumer to rely on such mandatory provisions of local law.

If you are a business user these Terms of Use (and any non-contractual obligations arising out of or in connection with them) are governed by the law of England and Wales and the courts of England and Wales have exclusive jurisdiction to determine any dispute arising out of or in connection with them (including without limitation in relation to any non-contractual obligations).

Sport Sparks™ is operated by the National Centre for Creativity enabled by AI, a business centre at Bayes Business School of City, University of London, Northampton Square, London, EC1V 0HB UK.

You can contact us:

By email at hello@sportsparks.io

By post to 

CebAI, 

Bayes Business School, 

Scotia House, 

33 Finsbury Square, 

London 

EC2A 2EP